WrapMail Aims to Revolutionize How Auto Retailers Sell via Regular email
Released on: April 24, 2008, 6:34 am
Press Release Author: Dave Kustin/WrapMail, Inc.
Industry: Management
Press Release Summary: WrapMail uses regular everyday email from all employees to promote and track results.
Press Release Body: FOR IMMEDIATE RELEASE
FORT LAUDERDALE, FL - April 24, 2008 - WrapMail announces today that it has added two new automotive clients to its growing roster. WrapMail's technology enables organizations to "wrap" every outgoing email from every employee with an interactive letterhead that consists of images and links. These links can drive current and future customers to product information, and service specials on the dealer's web site. According WrapMail's data, web site traffic should increase by roughly 10% as that is the amount of emails that are typically clicked on.
Longtime client, Shelton Ferrari-Maserati, is now joined by Sheehan Autoplex and Delray Kia. Will Campbell, General Manager of Shelton, is a big supporter of WrapMail and is clearly not the only company leader in the automotive business to see the inherent value of WrapMail for their industry.
Tom Sheehan, CEO of Sheehan Autoplex, which has been operating in South Florida for more than 30 years states "I can bring the store directly to consumers with every email from every employee with images and direct links to product information." Sheehan goes on stating "It does not matter if the employee is in sales or the accounting department. And we can track leads much more effectively with WrapMail's Instant Lead Alert feature. As soon as a consumer clicks on a product image in an email, my sales manager knows instantly. I like that."
Sheehan Autoplex sells five different auto brands, including four from General Motors (Public, NYSE:GM) which can make for distinct challenges when communicating to customers via email. The WrapMail system is designed so that each sales person can have their own set of wraps that correspond to the brand that they sell. Further, those employees that are not in sales can have wraps that are more general in nature that promote the Sheehan Autoplex and all of the products and services it has to offer.
This type of flexibility is what attracted Jackie Angstadt, Business Development Manager for Williams Delray Kia to WrapMail. Angstadt is able to create and assign wraps based upon department, service offerings and other custom database features.
Dave Kustin, EVP of Marketing for WrapMail states "Our system is truly ideal for model & inventory centric businesses like the automotive business, as it gives dealers the opportunity to rotate information on their inventory in every outgoing email. It's as if they have a perpetual print ad and the pictures of the cars keep changing."
About WrapMail Founded in October 2005, WrapMail is the world\'s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software on any desktop. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient. Please visit www.wrapmail.com for more information.
Press Contact: Dave Kustin WrapMail, Inc. press@wrapmail.com 954-376-4750
Web Site: http://www.wrapmail.com
Contact Details: WrapMail, Inc. 4 West Las OIas Blvd. Fort Lauderdale, FL 33301 954-376-4750